What are some recent consumer behavior trends that are influencing the industry?
-Since the economic downturn in the United States as well as the growing green movement, consumers have been buying more affordable and fuel efficient cars. There has been a recent trend in buying mid-sized sedans because they are the most affordable for the size.
What is the competitive landscape in the USA?
-The main domestic car companies in the United States are Ford and Chrysler. However, these companies are no longer competing solely with each other. They are now competing with a global market that includes companies like Toyota and Volkswagon.
How do companies in this industry differentiate themselves from one another?
-Companies differentiate themselves by have different mission statements as well as different models. Although most cars have the same overall purpose, they vary in accessories and efficiency.
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