Marketing: March 21, 2011

The ways that auto companies differentiate themselves from one to another.

There are several ways that some auto industry groups follow to be unique. First, the price of the products as we learned from our book. The person whom I interviewed mentioned that for me. He says that being aggressive and easy to negotiate about prices increase the saling process. This what KIA is dong and it gives them a good market. Second, the use of promotions is really important for automotive customers. Companies provide buyers with free maintenance programs or sometimes even 200, 000 miles like Toyota. Sometimes there are discounts like the discounts on special days. For example, some companies made discounts on Labor day, Thanksgiving, and Independence day. Finally, engineering stimulation is a new method that has many benefits. For example, new devices that are environmentally-friendly to reduce the amount of CO2 in the air.

In my opinion, I think that there is another way auto companies can differentiate from one to another. The way of being timed with technological enhancements. In other words, auto companies should be up to date with any new technological developments. For example, when the iPod was created, some companies, such as BMW, Mercedes, and Infiniti introduced the iPod's cable. This cable connects the iPod with the car's computer. This allows drivers to play their iPods without touching it, just from the screen of the car or from the audio buttons. It also charges the iPod; in addition to that, Infiniti's cars can show pictures of singers in the car's screen if the iPod already has those pictures.

References:

http://www.simutechgroup.com/images/Brochures/Industry/automotive-pdf7792.pdf

Personal experience (informational interview)