It is quite obvious that when a consumer is looking for a product, they want something that in today's economy is fuel efficient, safe, reliable and is of good quality. It should also be stated that people also look into prices. You cannot buy an Aston Martin with $50,000. More recently people have switched to hybrids and cars that are very fuel efficient. The cost of gas is rising so many people are investing in smaller cars, because they take less gas and still get the job done. People have needs when buying cars. Like I said in a previous post people purchase cars based on needs and affordability.
I personally want all the characteristics mentioned above in my car. Design and style are a huge deal for me. Yes I want something as fuel efficient as a hybrid, but I want the style of a mustang. It can often be difficult trying to construct a car like that. For me the most important piece that a car must have is style. I want to look good in my ride.
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