There have been a couple of CEOs and leaders in the auto industry who contributed a lot to their companies or firms. An example of this is the CEO of Hyundai-Kia Automotive Group Chairman Chung Mong-koo. He was chosen as the best CEO in Asia. The sales for Hyundai went up dramatically under his control. Because of Chung's management, he improved many segments and sections inside the company. Also, he increased the quality for Kia's cars. These improvements led to $71 billion in revenue and $ 2.3 billion in profits. He also thought about establishing a firm in Alabama in 2005. A new way to think more in the global, especially the US.
I believe that the reasons behind Chung's success is the way he sees the auto market and his desire to compete. The auto market is very competitive and needs innovations. Chung thought that a concrete management will help a lot, and it did. He is focusing on how to hit the targets and to find what attract customers the most. We can see the combination of luxury and affordable prices in Kia's cars. Chung put into his consideration the importance of marketing strategies because they are the keys to the market.
References:
http://www.koreatimes.co.kr/www/news/biz/2010/12/123_69292.html
Oh, I was just about to do the same guy
ReplyDeleteas you did! haha, anyways, Jung is a very influential
guy in Korea and much credits to him