There are many CEOs in the auto industry. Many CEOs have been taking crucial steps to save their companies from going under and to promote sales. Some of them make a lot of money and others may not. CEO of chrysler, Sergio Marchionne decided not to receive a salary last year. He felt that since Chrysler wasn't doing to well he would save them some money. Other CEOS are promoting new cars and a new lifestyle. CEO of Lotus Dany Bahar has decided to design a car and a lifestyle similar to that of James Bond with his new car Lotus Esprit S1. He claims that he wants to be like Porsche and hopes to sell 8,000 models year 2013. This CEO is setting goals for his company so that they can make more profit. CEO Stefan Jacoby of Volvo has made a huge prediction for his company. He has stated that "Volvo's plan aims to more than double its world-wide sales to 800,000 cars a year by 2020, from 373,000 last year." They think Volvo may achieve this goal by as early as 2016. Volvo could run into a potential problem. If their sales do not match their predictions they may over spend on building these cars and not make a real profit. This demonstrates that CEOs are real risk takers and every decision they make is crucial.
I like what you wrote about the new cars. I really think that Volvo should concentrate on making environment friendly cars instead of trying to produce James Bond like cars. That might bring them to another level and put them in competition with some other luxury brands but I feel that they will not make as much profit as they could if they produced cheaper cars that will be accessible to the common population.
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