Friday, February 18, 2011

Entrepreneurship: Feb. 21, 2011

What have been entrepreneurial companies in the past and how have they affected the competitive landscape in the industry? Were they acquired by larger companies? Did they grow to become market leaders?

Most of the major car companies nowadays have been started by intelligent entrepreneurs. Furthermore, those brands are controlling the auto market locally and globally. For example, let's talk about Henry Ford who created his first vehicle in 1896. Ford became an engineer in 1891 in Detroit. Then, he was promoted to be a Chief Engineer in 1893 in which this position provided Ford with time and money to explore and testify his own experiments. According to our book "Better Business," Ford is a combination of a lifestyle and a growth entrepreneur. The first one because he wanted to test his experiments rather than gaining profits. The existence of Ford brand in six continents and more than 164, 000 employes who serve those branches are clear signs of Ford's growth.

The auto market is divided to three levels of competition: high, medium, and low. Those entrepreneurs, such as Henry Ford, Karl Benz (who invented Mercedes), and others are the people who created those levels. The reason why is because they set high values, inspirations, and innovations under their brand. Undoubtedly, Ford and Benz are in the high level competition. However, those grand companies did not achieve this success in a short time. Ford created his first car 115 years ago.


References:

http://www.hfmgv.org/exhibits/hf/

http://corporate.ford.com/about-ford

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