31 Jan, Post #2

Which companies in the industry stand out in regards to their view and actions in CSR?

Actually, most of the cars' companies are concerning about the social responsibility. Those companies have different values and beliefs about environmental duties. According to the European business network for CSR,

the financial crisis increases the need for the CSR in automotive companies to mitigate the impact of crises on people and environment. For example, Toyota's view in CSR is that the company tries to improve its cars technologically, socially, economically, and, most important, environmentally.

Another example is Infiniti. Since most of Infiniti's cars are sport or at least they have a powerful engines, Infiniti produces sport and hybrid cars at the same time. Infiniti did not want to produce cars without their distinction feature. So, they invented the "M35h" . This car fits for the environment and it has a very powerful engine. Infiniti kept their special feature and they mixed it with their CSR or their vision toward environment.

Note: after my brief research, I found that most companies are taking into their consideration that environment is the most important view or action toward their CSRs.

What are some interesting mission statements of values statements of some of the companies in your industry? What does this represent about them?

Toyota

"Based on The Toyota Way, our environmental commitment is a way of life, extending across all of our operations and through the full life cycle of our products".

In this quote, we can see that Toyota's most important concern is about environment. This quote also represents that the company is trying to achieve its goal by being friendly to environment and by inventing products that are well suited for that goal.

Infiniti

"The way of Infiniti has inspired us to achieve what others thought impossible - delivering the power of a V8 with the efficiency and fuel economy of a four-cylinder".

Infiniti achieved its plan by inventing a powerful car with four-cylinder only. This is a suited vehicle for the environment because it consumes a little amount of fuel. Now, we can ensure that Infiniti is one of the automotive companies that helped the environment and still helping it.

Mercedes Benz

"[I]t's crucial that Mercedes-Benz optimize vehicles to deliver fuel-efficient power. Currently, this effort is best seen in our growing number of Blue TEC Clean Diesel models."

Mercedes is trying to save the environment because of their special tactic in consuming fuel. They are showing us that Blue TEC Clean Diesel cars are well suited to the environment because they consume a little amount of fuel. This indicates that Mercedes is focusing on environment's needs and that Mercedes is applying these concerns on their cars.

References

http://www.csreurope.org/pages/en/focus_toyota.html

http://www.toyota.com/about/environment/

http://www.infinitiusa.com/about/future-vehicles

http://www.mbusa.com/whatdrivesus/#/story/drive-The+foresight%252bto+take+responsibility/story-Three+Roads+to+Zero_Emission+Mobility/dId-0c6d482744e71210VgnVCM1000007c184339____/sId-story_11/